Internet marketing management is the process of managing online advertising and marketing via the Web
and email with the goals of increasing sales leads, driving direct sales through e-commerce websites, and
promoting positive social media relations within targeted online communities.
To do accomplish this, we focus on five primary areas:
1. Creating Targeted Content To Increase Market Share
First we find out who your main online competitors are and perform a competitive analysis. We research how they work, how they market their products and services, and how much of the market share you think they have. We sign up for their newsletters, check out their press releases, and figure out the strengths and weaknesses of each online competitor. Then we come up with a marketing strategy designed to compete effectively for an ever increasing share of your market. At this point, we identify and analyze prospective customers for your business, and then we develop focused online content designed to appeal to those audiences with the goal of driving direct sales and/or sales leads. As we create or upgrade your website, we display your content based on advanced conversion design principles.
2. Preferential Search Engine Placement
We do the keyword research to identify the keyword phrases that will convert for your products and services. Using search engine optimization strategies for building organic search results, we structure site content to entice search engines to give your website higher placement for relevant keyword searches for your company name, products, and services. Then we use targeted keyword advertising within Google and Bing pay-per-click programs to buy top-of-page placement for prospects searching for your products and services. The end result is highly focused search engine traffic with strong potential for conversions.
3. Building Online Communities
Using social media marketing techniques, we create and build online communities of customers who have had positive experiences with your products and services. We feature them on testimonial pages, and we keep them active with regular postings, email newsletters, and online promotions.
4. Online Publicity and Promotion
We drive word of mouth about your products and services into relevant online communities with blog postings, online articles, email, videos, online advertising, press releases, social media postings, newsletters, and online promotions.
5. Web Analytics, Metrics, Goal Setting, and A/B Testing
Using web analytics, sales forecasting, and A/B testing, we build and measure specific metrics that make sense for your business. For example, we might look at the number of visitors, where they come from, how long they stay on the site, how many convert to a lead or direct sale, average order size, total sales, etc. Then we set specific goals for where we want our metrics to be. As we develop and build out our Internet marketing strategies, we monitor the metrics to see whether our efforts are taking us towards our goals or if we need to reevaluate what we are doing.
Advanced Internet Systems have been managing Internet marketing programs since 1998. We're experts ready to help you build Internet Marketing Strategies that will boost your bottom line. Our first consultation is free, so let's get started. Give us a call at (404) 512-4600 today.