Responsive Web DesignMaking Sure Everyone Has A Great User Experience
  • Responsive Web Design

What Is This Responsive Web Design I Keep Hearing About?

Responsive web design is the capability of your website to be flexible in it's layout and to work seamlessly for all of your customers regardless of what devices they are using to access your site. For your website to be truly mobile friendly, it must work on many different devices, display widths, and screen orientations. As your customer's browser window shrinks, using responsive design and progressive enhancement, your content automatically resizes to fit the viewing space available.

Responsive Web Design Is Tied To Your Website's Future Success

How your customers access your website is changing rapidly. Desktop PC sales are dropping while tablet sales are expanding and expected to surpass even notebook sales soon. The majority of mobile phones in use in the United States are smartphones, and all indications are that mobile users are using their smartphones to surf the web in ever growing numbers. You don't want to be left behind with yesterday's technology. You simply cannot afford to ignore the fact that your website has to provide a good user experience to customers using these new platforms.

So How Do We Meet The Challenge?

Ensuring that your website provides a good user experience when there are currently over 2500 different devices being used to access your website is a real challenge. While you can always build apps for different platforms, it's much smarter (and less expensive) to build a single website that works well on all devices. This is where responsive web design comes in. Using responsive web design, you can build one site that works well with thousands of different devices while making sure that your customers get a great user experience for every platform they use to view your site.

Here's How Responsive Web Design Works

Using responsive web design, your site automatically figures out what the resolution of the viewport is on the device your customer is using. Fluid grids, flexible graphics, and clever programming allows your content to resize itself automatically to fit your customer's screen. Menu structures also change to better match the viewing format. The end result is that your website provides a great viewing experience for all of your customers.

Test It For Yourself

If you're reading this on your desktop or notebook computer, try shrinking your browser window, and watch how the content shifts and resizes. As you reduce your browser down to the width of a mobile phone screen, you'll notice that the drop down menu changes completely, font sizes adjust, images resize, and the columns shrink from three to one column. Columns shifting around is especially evident on our home page. You can also do the same test by simply looking at this site on your smartphone. Notice that it looks good even when you change orientations from portrait to landscape.

Benefits of Responsive Web Design


  • Improved Conversion Rates

    Quality content and a seamless user experience makes for a happy customer, and this leads to higher sales and conversion rates.

  • More Visibility in Search Engines

    For smartphone-optimized sites, Google recommends using responsive web design. As it turns out, having a single URL for all devices makes for better SEO since it makes it easier for Google to index your site. More to the point, rather then trying to optimize multiple sites, you can spend your time focusing on creating great content which makes for happier customers (and also boosts your SEO). In addition, when you design for mobile users, Google will give you better search ranking for those users.

  • Faster Page Loading

    Since no redirection for mobile users is necessary, pages load faster for a site that uses responsive web design.

  • Lower Site Development Costs

    Simplifing your site's code base makes your website easier to build and less expensive to maintain.

  • Simplified PPC

    Managing your PPC programs for a single site is far easier than trying to run multiple ad campaigns on different sites.

  • Improves Bounce Rates

    When your site looks and performs better, you won't frustrate your users, and they'll stay longer.

  • Avoids Issues With Duplicate Content

    Creating content for multiple sites can lead to duplicate content. Having only one site to manage alleviates that problem.

  • More Useful Site Analytics & Reporting

    With responsive web design, you only have one site to keep up with. This means having less converstion paths and funnels to keep track of.

It's clear that responsive web design is the best path forward to meeting the needs of visitors to your website. The web developers at Advanced Internet Systems can help you with developing your website using responsive web design. Give us a call at (404) 512-4600 for a free consultation and website evaluation.