Search Engine OptimizationHow Your Customers Find You
  • Search Engine Optimization

Optimizing your site for Google, Bing, and Yahoo can make a tremendous difference in how many visitors come to your site. Search engine optimization (SEO) is the process of increasing the visibility of a website within a search engine's search results. This results in getting traffic from the natural, free, or "organic" results on search engines. Google, Bing, Yahoo, YouTube, and all major search engines have organic search results based on what the search engine thinks is most relevant.

SEO is an Internet marketing strategy, and considers how search engines rank sites, what users search for, and the actual search terms (keywords) users type into search engines. In general, the higher you are on the search results page, the more visitors your site will receive from users searching for the products or services you offer, so SEO is an important part of your Internet marketing.

Optimizing a website usually means editing its content. The website's HTML and associated coding are modified to increase the site's relevance to specific keywords and to remove issues limiting the indexing activities of search engines. In addition to the keyword searches, SEO strategies often make use of image search, local search, video search, news search and industry-specific vertical search engines. Promoting a site to increase the number of inbound links is another SEO stategy to increase search engine rankings.

Advanced Internet Systems can get your site ranked high in the major search engines. Give us a call at (404) 512-4600 for your free consultation.